LIVE. LOVE. ENJOY. What we do, we do with passion
Our strong brand promise “Live. Love. Enjoy.” demonstrates the motivation and drive that we bring to our daily work and to the further development of our products. Our zest for life—courtesy of our location in Germany’s naturally beautiful Allgäu region—is something we positively radiate and happily pass on to our customers. Come visit us sometime and see for yourself!
Our claim encompasses the careful selection of our milk and whey resources, includes our entire value chain, affects our own employees, and finishes with the end-products and their consumers.
It is derived from the claim of our Japanese parent company, the Morinaga Milk Group: “For Ever Brighter Smiles”. This is because our main concern is that our customers and end-consumers get to feel the passion we bring to the development of innovative, high-quality products.